Why look ideal when you can look premium?
Confidence and Charisma hail from the deepest corner of selves, remaining irrelevant to sizes and structures. It’s a part of Āroka's overall DNA to be inclusive and to understand that beauty comes in all shapes and sizes. Representing the spectrum of self-expression is instinctual for us. For the love of clothes, colours and silhouettes, let the shape of your body not define who you are.
Get in touch with our adept fashion connoisseurs to have your Āroka favourites tailor-made for you!
"Āroka" is the light that shines through a woven cloth in Sanskrit, its conceptual meaning inevitably tied to its artistic identity and Indian connect.
Āroka was born from the belief that clothes are meant to be as free-spirited as the wearer, mixing distressed and dark identity with authentic Indian handloom techniques in contemporary modern silhouettes. It’s a window to the soul of Indian textiles, showcasing how our indigenous craft can be approached with a minimalist, dark identity.
The brand is also unafraid to tackle social issues, often intertwining art, opinions and emotions to highlight everything from dissent to sustainability to uplifting the less fortunate. At its core, Āroka aims to empower, educate and raise awareness about issues that plague our society through fashion statements.