Broken Promises is a special capsule created out of dead stock Ikat fabric, that was agonizingly left in the hands of the weavers without a future. The pandemic snuffed the demand of preordered Ikat, which we later purchased to support the artisans and create a keepsake for you to behold and cherish for years to come.
Caught in between a paradigm shift, let’s take a deeper look at why does size inclusivity and representation in fashion matter. We may sound like a repetitive echo that refuses to fade away, but that is precisely what tells us that this movement has been long overdue.
"Āroka" is the light that shines through a woven cloth in Sanskrit, its conceptual meaning inevitably tied to its artistic identity and Indian connect.
Āroka was born from the belief that clothes are meant to be as free-spirited as the wearer, mixing distressed and dark identity with authentic Indian handloom techniques in contemporary modern silhouettes. It’s a window to the soul of Indian textiles, showcasing how our indigenous craft can be approached with a minimalist, dark identity.
The brand is also unafraid to tackle social issues, often intertwining art, opinions and emotions to highlight everything from dissent to sustainability to uplifting the less fortunate. At its core, Āroka aims to empower, educate and raise awareness about issues that plague our society through fashion statements.